Practitioner Case Studies

Alpargatas S.A.
2000 Alpargatas Case - (110K)
2000 Alpargatas Spreadsheet
Dialog: The Evolution of the Logistics Function Bid Proposal The case study goes through the motions of the transformation of Alparagatas S.A.'.s central distribution operation into a true third party logistics company.

ATP Haulage Company
2000 ATP Haulage Case - (117K)
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Logistics Decisions for Restructuring
This case study addresses the problems facing a road haulage company in a formerly centrally-planned economy as it goes through a re-appraisal of its role, and of its future emphases.

Baxter
1996 Baxter Case
1996 Baxter Exhibit
This case demonstrates how purchasing, traffic, and distribution functions have been affected by shifting regulatory regimes, emerging markets, competition, and the changing economics of the health industry.

Coastal Logistics, Inc.
1999 Coastal Logistics Case - (41K)
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Establishing Third Party Logistics Services
This case reviews startup 3PL operations at Coastal Logistics, Inc. (CLI) a provider of logistics services to offshore petroleum platform operators in the gulf of Mexico, where usually each petroleum company provides its logistics services in-house.

E-Business Study
2001 E-Business Study - (42K)
Figure 1, 3-6
Figure 2
E-Business Tables 1- 8
This case study examines the strategy of two significant total service providers that are taking completely different approaches to their development: 1) technology approach, represented by Electron Economy, a highly regarded start-up and 2) operations approach.

Ergonomics, Inc.
1997 Ergonomics Case - (759K)
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Ergonomics, a $100 million dollar company, is currently developing a new office furniture product that is faced with major environmental production and sourcing issues.

Guinness
1998 Guinness Case - (1.74MB)
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The case introduces the reader to co-managed inventory, as a stand-alone activity and as part of a wider efficiency consumer response program.

IKARUS Vehicle Manufacturing Co., Ltd.
1997 IKARUS Case - (1072K)
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This case study uncovers the effects that a transition to a market-oriented (rather than centrally-planned) national economy, the need for privatization of industry, and recovery from the collapse of the Communist bloc can have on day-to-day business at an automotive body and coach manufacturer.

Jewel Box, The
1996 The Jewel Box Case - (89K)
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A Life Cycle Case Study

Marks & Spencer Study
2001 Marks & Spencer Case - (208K)
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The case examines the events leading up to the retailer’s fall from grace, it’s management’s efforts to put things right and the results of their endeavors.

Saturn Case Study
1996 Saturn - (83K)
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This case focuses on the transportation of finished vehicles from Saturn’s Spring Hill, Tennessee assembly plant to Saturn retailers in the United States. The case provides insight into the delivery process, the objectives of the process stakeholders, and the performance of the current system.

Schott Zeiss
1999 Schott-Zeiss Case - (106K)
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The case puts students in the position of senior managers at the Schott-Zeiss Group at the beginning of 1993 when management and the mechanics group discussed plans to implement a concept of consolidation of demand throughout their system of multiplant decentralized production and procurement.

SMART (Car) and Smart Logistics
2000 Smart Car - (133K)
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A case study in designing and managing an innovative de-integrated supply chain.

Toyota Motor
2000 Toyota Case - (89K)
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Expendable versus Returnable Shipping Containers at Toyota Motor Manufacturing, Indiana, Inc.
This case illustrates the debate surrounding the decision to use expendable or returnable shipping containers at Toyota Motor Manufacturing Indiana.

Toys "R" Us
1996 Toys R Us Case - (83K)
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Japan Study
The case describes the growth of Toys "R" Us (TRU) as the leading U.S. toy retailer to its international expansion and entry into Japan.

Walls (China) Co., Ltd.
1997 Walls China Case - (405K)
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Logistics Operations Startup
This case reviews the business and cultural challenges faced in mid 1994 by Unilever’s Walls (China) Co., Ltd., as it started manufacturing and selling ice cream in China.